Work
GemPages, GemPlatform, GemCommerce, ShopX, 4S Strategy — products and frameworks for Shopify merchants, agencies, and CRO operators in APAC.
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Products
GemPages
The #1 page builder app on Shopify. 100,000+ merchants, 4.9★ rating, 95% five-star reviews. Bootstrapped over ten years from one person to a 100+ person team. Now evolving into the #1 Conversion-focused Page Builder & AI Sales Funnel Builder for Shopify — the cash engine that funded everything else.
GemPlatform — Self-Driving Storefront
The platform thesis: storefronts that design, test, optimize, and write themselves. Multiple agents in development. Building in public.
Company
GemCommerce
The parent company. Bootstrapped, profitable, 100+ team across Vietnam, China, and Singapore. Not a typical startup story — no rounds, no exit pressure, just product and customers for a decade.
Frameworks
4S Strategy
Shenzhen — Saigon — Singapore — Sydney. Four cities, one corridor. China supply chain meets Vietnamese build talent meets Singapore capital meets Australian go-to-market. Cross-border ecommerce runs on this loop.
Ecommerce Nation
The thesis that Vietnam can become to global ecommerce what Taiwan is to semiconductors — the operational backbone for an industry. Talent, cost structure, geography, and a generation of builders ready to ship.
Events
ShopX
Annual flagship event for the Asia-Pacific Shopify ecosystem. Merchants, agencies, app makers, and AI builders in one room. Hosted by GemCommerce.
Case studies
Coming soon — DTC brands that grew with GemPages, with real numbers and what worked (or didn’t).