Help People Sell Better

Building AI tools for 100,000+ Shopify merchants — from Vietnam.

Founder of GemCommerce. This is where I share deeper thoughts on CRO, AI, and the bigger picture around Ecommerce Nation.

Chris Koh on stage at ShopX 2025 — Hanoi
ShopX 2025 · Hanoi

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A full ballroom of ecommerce operators at ShopX 2025, Mövenpick Living West Hanoi

ShopX — the global ecommerce event in Hanoi, hosted by Gem

What 200+ operators, partners, and app builders taught me at Vietnam's first global-scale ecommerce gathering — and what comes next.

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