4S Saigon Ecom Coffee Chat · Session 3 · Offer × AI · Workshop format
4S Saigon Ecom Coffee Chat #3 — Sharper offers with AI
Session 3 of the 4S Saigon Ecom Coffee Chat — pull apart the Offer and use AI to generate, write and test offers for your shop. Workshop, bring a laptop.
Updated:
When
Saturday, June 20 · 14:00–17:00. Doors at 13:45, we start on time.
Where
PATI Group office · A207 (2nd floor), The Signature — Midtown M7. Street No. 15, Phu My Hung, District 7, Saigon. Stairs next to Hochi Coffee, Midtown.
How many
20 seats, first come first served. Free — bring a charged laptop.
This session has wrapped
A small room of builders showed up.
What this is
Session 3 changes the subject. This time we pull apart the Offer — the reason someone buys now instead of filing your store under “maybe later.”
Most shops have a product. Far fewer have an offer. The product is what you sell. The offer is how you frame it: the price, the bundle, the bonus, the reason to act today. Same product, sharper offer, and both your conversion rate and your average order value move.
We just scanned 1,000 Shopify stores running ads. A few numbers worth sitting with:
- Nearly 100% show some upsell signal; 87% run a named offer app.
- 70% of offers fire right in the cart — but most are just switched on.
- Almost everyone runs the same few apps and the same few moves; nobody designs for their own offer.
Put plainly: “having a widget” is no edge anymore. Designing the offer is. That gap is your opening.
Guest speakers (online)
Two guests join us online — 30 minutes each, on exactly what they’re sharp at:
Artjom · MintFunnels
14:30–15:00 · Bundles
CRO and performance funnels for DTC brands — "more revenue per visitor". On building bundles that lift AOV without wrecking your margin. @ArtjomMint →
Pete Devkota · Email Optimize
15:00–15:30 · Offers
Founder of Email Optimize — 800+ DTC brands, $180M+ in attributed email revenue. On offers: the right offer, to the right person, at the right time. emailoptimize.com →
Who this is for
Shopify sellers, agency operators, or anyone new to ecommerce — no code required. Bring:
- A live shop (or one you’re setting up) and one product you want to sell harder.
- A laptop with a full charge.
- A real problem to crack — not an appetite for theory.
What you’ll do
Each person picks one product, then builds a few offer types with AI and takes them out to test:
| # | Offer type | When to use | Example |
|---|---|---|---|
| A | Bundle / combo | Lift order value | Buy 2 save 10%, buy 3 save 17% |
| B | Quantity ladder | Consumables, repeat buys | 1 / 3 / 6 packs, pre-select the 3 |
| C | Free-ship threshold | Push the cart past a line | Free ship over $35, nudge one more item |
| D | One-click post-purchase | Right after checkout | Add one item at 20% off, one tap |
| E | Reason-to-act gift | More reason to buy today | Free add-on if you buy within 24h |
You’ll see real numbers from live stores — which offer types lead in each niche, which apps people lean on — then choose for your own shop.
Where AI comes in
A good offer usually eats an afternoon of thinking. With AI it’s faster:
- Generate options — describe the product and your margin, let AI propose a dozen offers, you keep the two or three worth testing.
- Run the math — price, discount, margin left, break-even. AI handles the numbers; you make the calls.
- Write the copy — headline, description, button, in both EN and VI, with variants for A/B.
- Stand up a test page — a small landing for the offer, shipped to a live link you can send customers that same afternoon.
The 3-hour run
| Time | Block | You leave with |
|---|---|---|
| 14:00–14:15 | Welcome + “product vs offer” | A clean line between the two |
| 14:15–14:30 | Read the data: real offers across 1,000 stores | An offer map by niche |
| 14:30–15:00 | Guest — Artjom (MintFunnels): Bundles | How to build bundles that lift AOV |
| 15:00–15:30 | Guest — Pete (Email Optimize): Offers | The right offer, person, moment |
| 15:30–15:40 | ☕ Break | |
| 15:40–16:15 | Pick one product + build offers with AI | 3 offers on paper, with numbers |
| 16:15–16:45 | Write the copy + stand up a test page | A landing that runs |
| 16:45–17:00 | Quick demos + Q&A | Feedback + a test plan |
5 principles you take home
- Sell the reason to buy today — a good offer answers “why now.”
- One offer, one decision — don’t make people weigh five things at once.
- Pre-select the tier you want to sell — most shops skip this.
- A discount is a number, not a feeling — know your margin before you cut.
- Test cheap and fast — one link, a few dozen people, then scale.
What you take home
- 3 offers for one real product from your shop, with the math.
- One test page running on a live link.
- A prompt kit for generating offers, running combo math, writing copy.
- An offer map by niche drawn from 1,000 stores.
- 20 Saigon builders cracking the same problem — the room is part of it.
Before the session
After you register, you’ll get an email with:
- A short video to install the tools ahead of time.
- A quick template: product, price, margin, target buyer.
- A group link for questions before we meet.
Where
Venue
PATI Group office · A207 (2nd floor), The Signature — Midtown M7
Street No. 15, Phu My Hung, District 7, Saigon. Take the stairs next to Hochi Coffee, Midtown. Open in Google Maps →
Reserve your spot
Build offers for your shop — 20 seats, free
Saturday, June 20 · 14:00–17:00 · PATI Group office · A207 The Signature, Midtown M7, District 7, Saigon. Tell me who you are, what your shop sells, and the product you want to sell harder — I'll confirm within 24h and send the pre-work.
20 seats · PATI Group office · free · bring your laptop
See you at the PATI office.