ShopX Coffee Chat · Session 6 · Shanghai · with Benny 跨境圈
ShopX Coffee Chat #6 — Shanghai, building an ads research tool with AI
Session 6, Shanghai. Chris joined Benny's cross-border circle for their 55th afternoon: using AI on ad creative, competitors and growth angles.
Updated:
When
Saturday, 15 August 2026 · 2:00–5:00 PM.
Where
Near Xujiahui (徐家汇), Shanghai. The exact address went out to people who registered.
How it ran
The 55th session of Benny 跨境圈, with Chris as the guest speaker. Venue hosted by DeepLumen. Small room, free.
Session 6 wrapped — 15 August 2026
A room of cross-border operators in Shanghai, hosted with Benny 跨境圈 and DeepLumen.
From the room
What this is
Session 6 is the first ShopX room in mainland China, and Chris did not run it — he was the guest. Benny 跨境圈 has been running its own cross-border coffee chats in Shanghai for 54 sessions; this was the 55th, and Chris came to walk through one thing in depth: how his team uses AI to research ads.
The room was cross-border sellers, brand teams shipping out of China, and media buyers. The venue was hosted by DeepLumen.
Who this is for
The afternoon was pitched at four groups, and that mix is roughly who turned up:
- Shopify and independent-site sellers running their own storefronts.
- Brand teams going cross-border out of China.
- Media buyers who live in the ad account.
- People exploring AI and looking for a use case that pays for itself.
How the session runs
Five topics, in order, each one building on the last:
| # | Topic | What it covers |
|---|---|---|
| 1 | How AI helps ad research | Finding strong ad creative and trends faster |
| 2 | Analysing ad creative with AI | Pulling apart structure, copy, audience and landing page |
| 3 | Competitor ad analysis with AI | Reading a competitor’s media strategy and how it is performing |
| 4 | Finding growth from the data | Digging out growth paths you can actually repeat |
| 5 | AI tools in ecommerce operations | Real cases, and a walk through the tool itself |
What you take home
The through-line is that ad research is the part of the job most teams do by hand and by feel — scrolling ad libraries, screenshotting competitors, arguing about what is working. The session was about what happens when that becomes a tool you run instead of an afternoon you lose.
Where
Near Xujiahui (徐家汇), Shanghai. The room was small and free, and the exact address was sent to people after they registered — the usual way Benny runs it.